Meredith Parents Network has introduced a new app for parents called the Mom+ app that is designed to breathe digital life into print magazines.
The free app, which was designed by Nellymoser for both iOS and Android, integrates content from multiple titles under the network’s umbrella of publications. Readers of the print publications can scan pages of the June and July issues of Parents, American Baby, FamilyFun and Ser Padres magazines and the app will load bonus content. This includes photo galleries, videos, sweepstakes, and even links to purchase products that are featured on the pages. There are even special ads that readers can access through the app. App users can also use the app to share magazine content directly to Pinterest, Twitter, and Facebook.
The app is aimed at younger parents. “We know that millennial moms expect a multi-screen experience,” Dana Points, content director at Meredith Parents Network stated. “Our research also shows that they truly value our trusted content to help them navigate the many challenges of the modern family lifestyle. Whether they are expecting their first child or have several kids already, trusted mobile content has rapidly become an essential part of their parenting experience.”