Meredith Corporation has expanded its food portfolio by acquiring Recipe.com and EatingWell Media Group, publisher of EatingWell magazine. It’s a smart move for Meredith, which already caters to a female audience with brands such as Better Homes and Gardens, Fitness and Parents.
Meredith National Media Group President Tom Harty said the additions will serve the company’s consumer base well.
“Our consumers consistently tell us that preparation of delicious and healthy meals on a tighter food budget is a top priority,” he said. “And research reveals that women are using multiple media platforms – print, online, mobile, social, video – to assist them. EatingWell and Recipe.com are great additions to our existing broad portfolio of food media assets.”