Meredith is marrying its two big wedding brands. Martha Stewart Weddings, its website and mywedding.com have been combined into the new Meredith Weddings Group.
Meredith acquired Martha Stewart Weddings and mywedding.com late last year.
As part of the new grouping, myweddings.com will power the search feature on marthastewartweddings.com.
“This is the perfect marriage of two powerful brands targeting a desirable Millennial consumer audience,” said Patti Follo, vp/publisher of Martha Stewart Weddings, in a statement. “We operate under the motto that we’re better together—combining the brand power and expertise of Martha Stewart Weddings, which for 20 years has been providing brides with unique ideas and inspiration—with extensive cutting-edge wedding planning tools and local resources from mywedding.com.”