Kim Martin, Meredith’s chief strategy officer, is expanding her role to oversee all of the company’s video content, including original programming.
Martin joined Meredith last year after spending nine years with We TV; serving as its president and general manager.
“These added responsibilities will enable us to fully leverage Kim’s deep strategic expertise and experience in the area of cross-platform video content creation,”said Tom Harty, Meredith’s president, in a statement. “Her team will continue our focus on creating best-in-class video content for our key audiences – in particular the two out of three Millennial women we reach – in close coordination with our brand creative teams.”
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