Report: Small Businesses Reluctant To Pay For Advertising, Promotion Via Facebook
Facebook was the platform of choice for small businesses looking to use free offerings from social networks to promote their goods and services, but when it came to paying for promotion via social media, the result was quite the opposite, according to an email survey of 3,434 MerchantCircle member merchants, conducted by Reply.
Facebook was the platform of choice for small businesses looking to use free offerings from social networks to promote their goods and services, but when it came to paying for promotion via social media, the result was quite the opposite, according to an email survey of 3,434 MerchantCircle member merchants, conducted by Reply.
When asked which free social media platforms they used to promote their businesses, respondents overwhelmingly tapped Facebook, at 68.7 percent, topping Google Plus (49.2
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