Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to be the first brand to run Instagram and Facebook ads in tandem.
While Mercedes has been on Instagram since 2012, the brand leaned heavily on the platform to launch its GLA compact SUV this year. Influencers then took photos of what they'd bring for a weekend trip, with items displayed on the trunk mat of the car.
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