Meow Mix Takes Things Too Far With Mobile Sound Booth

Meow Mix is cat food.

To promote this brand of cat food, a mobile sound booth is traveling around New York City giving people the opportunity to sing the Meow Mix jingle. The words to this jingle are “Meow. Meow.”

This is the sort of thing that makes us question our sanity.

To start, Meow Mix released the loco video above, which, to its credit, is at least hella funny. There is precedence for this sort of psychedelic interpretive cat food marketing.