Mental Floss Wants Quirky, Off-Beat Product Pitches and the Stories Behind Them
Mental Floss is the academic junk drawer of odds and ends of information, origin stories and occasionally the “random things Billy Murray does,” as digital managing editor Erin McCarthy put it. So it makes sense that editors want publicists to come to them with quirky and off-beat products.
Editor-in-chief Jessanne Collins and her staff work regularly with publicists in the fields of travel, books, and spirits and liquor. But, it is not as simple as just pitching an eccentric product.
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