Men's Health Launches 'Eat This, Not That' App

Men’s Health, which has been active in developing Men’s Health-branded applications for the iPhone, has rolled out a Eat This, Not That app that at $4.99 stands out when most paid apps cost under a buck.
 
MH senior editor Matt Bean has been leading the magazine’s iPhone app strategy. He said the ETNT app’s comprehensiveness and consumers’ willingness to pay more for apps at the Apple App Store fed into the decision to charge a high price—while acknowledging that the strategy carries risk.
 
“Brand