Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the Summer Games' official sponsors from Aug. 2 through Aug. 8 fared across Twitter, Instagram, YouTube and Google+, etc., studying hashtags, keywords and social handles for activity.
It's perhaps most interesting how brand mentions are being distributed by gender, with a big discrepancy between men and women. Stats weren't available about how positive the sentiment was from the dudes.
It's pretty clear the events in Rio de Janeiro, Brazil, are generating a decent amount of buzz for sponsors, from Dow and Samsung to Coca-Cola and Proctor & Gamble.
On Twitter, specifically, Samsung, Coke and McDonald's are faring best.
At the same time, Omega and Visa have had hashtags leave their mark.
Lastly, Sprinklr gives us a look at how Olympics buzz is playing out nation by nation, with the USA in the lead by evidently a large margin.