MEMO to Nike: Pimpin' Ain't Easy

You say that word and most people roll their eyes with visions of shouting advertisements and ambulance chasers. There’s a reason for the bad stereotypes — whacked-out lawsuits, the shady folk who debate them and the dolts who win them.

There’s the chick who sued McDonald’s (and won) for serving her hot coffee that she spilled in her own lap. There’s the other chick who sued Wendy’s (and won) because she found a finger in her chili — and then it turned out to be a hoax.