Pinterest recently hit 175 million monthly active users, a year-over-year increase of more than 50 percent. Data from Mary Meeker, general partner at Kleiner Perkins Caufield & Byers, reveals that 55 percent of Pinterest users say it’s for shopping, compared with 12 percent of those on other social networks.
Three-quarters of saved content on Pinterest is from businesses, making advertising a natural, instead of disruptive, component of the platform.
Since users turn to Pinterest for inspiration and to plan for the future—from meals and outfits to home-improvement projects and holiday destinations—brands can win over Pinners who are interested in products.
Actalikes
Pinterest’s actalike targeting is one way for advertisers to reach people who resemble valuable customers—they not only look similarly, but also act similarly.
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