MEF finds value of mobile purchases on the rise in Global Consumer Survey 2013

Image via MEF

Mobile commerce company MEF has released the findings of its third annual Global Consumer Survey, which measured mobile usage patterns across 13 countries and more than 10,000 consumers. The study found 65 percent of mobile users globally have purchased goods and/or services from their mobile device.

This year’s study was carried out in association with On Device Research and includes data from three new territories: Kenya, Nigeria and UAE. The study confirmed the continued dominance of the freemium business model, but also showed the number of individual mobile media purchases on the decline for the first time, with 42 percent making a purchase in 2013, down from 54 percent in 2012.

While

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