Meetup Has Seen Dramatic Uptick in RSVPs With Tweaks to Workflow
Meetup has seen a dramatic uptick in RSVPs to hosted events since mid-2011 thanks to the embrace of user-experience testing within the company, said Andres Glusman, the company’s vice president of product.
Meetup has seen a dramatic uptick in RSVPs to hosted events since mid-2011 thanks to the embrace of user-experience testing within the company, said Andres Glusman, the company’s vice president of product.
Meetup has made changes to the email subject lines, buttons within emails and the algorithms that determine which Meetups users see when they search by interest area or location. The algorithm changes resulted in a nearly 42 percent boost in RSVPs, Glusman said.
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