Entrepreneur and producer Amber J. Lawson has made a career out of spotting innovative ways to create content online. Recently, she’s noticed that it’s not just the the average joe coming up with good ideas: Brands are cashing in on the action, too.
Web shows like Chipotle's Farmed and Dangerous and films like The Lego Movie turn your traditional promotional material into a piece of branded entertainment.
“The content space has finally come full circle where brands are reasserting themselves as content creators,” said Lawson, one of the talent judges for Adweek's Watch Awards.
The online media player has always dabbled in comedy throughout her career.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in