Meet the Worst Possible Spokesperson for a Beer Company

gandhiIn the wild and crazy world of advertising, executives are convinced that the best kickstarter for awareness is a famous spokesperson.

Anyone from B-list “celebrities” to noteworthy media types can represent up-and-coming brands, the main idea being that consumers mindlessly flock to this sort of promo. Maybe that’s why the Good Book refers to us as “sheep” 74 times (for those scoring at home).

Beer is no exception. From the Miller Lite heyday of athletes clamoring about “Tastes Great, Less Filling” to Doogie Howser M.D.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in