Meet the PR Firm Behind NYC Mayor-to-Be de Blasio's Landslide Victory

So former New York City public advocate Bill “I’m Still Taller Than You” de Blasio beat his opponent Joe Lhota in this week’s election by nearly 50 points. It was the largest margin of victory in that race in over a century, so calling it an epic win would be a pretty big understatement.

Some credit de Blasio’s ability to pick a message and stick with it by repeating the phrase “tale of two cities” once every five minutes—not to mention his son’s awesome afro—for his runaway victory.

Others, however, think a great PR campaign might have had something to do with it.

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