Gap, Inc is making a bid to create a shopping oriented third place for baby-boomer women. Well, actually they’re just trying to sell them some clothes, but I will give them credit for coming up with a fresh angle to do so (even if it is in the what’s-old-is-new vein):
Forth & Towne is named to evoke a gathering place for women… the stores will be designed to encourage shoppers to spend time there. Fitting rooms will be in the center of the store, which he hopes will improve customer service and make it easier for women to get opinions from friends and family.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in