Meet McTV: McDonald's is Launching a TV Channel
McDonald’s is getting into the TV business. According to the Los Angeles Times, the company is launching a digital network that will beam original content — including sports, local news, and entertainment programming — straight to the people who choose to dine at one of its many locations.
Titled the McDonald’s Channel, it is expected to be seen by about 18 to 20 million people a month, who really won’t have much of a choice but to watch:
‘While they’re in line getting their hamburger there is no escape,’ said Allen Adamson, a managing partner of Landor Associates, a firm that specializes in brand building.
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