Medium Gets Its First Advertiser: BMW
Rather than measuring impressions and page views, Medium will guarantee BMW a total reading time metric measured in minutes.
BMW will sponsor a Medium “collection” of 100 design posts called Re:form, which will be written by former senior editor at Dwell Sarah Rich within a six-month period.
The digital publishing platform was created by Twitter’s ex-CEO Evan Williams in 2012. This BMW sponsorship marks the Medium’s first attempt at generating revenue.
The six-month sponsorship will include BMW videos appearing the bottom of each article and text at the top that says “Presented by BMW.” Medium staffers will also generate up to five sponsored articles about the automaker.
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