MediaNews Memo Continues Online Pay Content Discussion
Yesterday, Romanesko published a memo by executives from national newspaper publisher MediaNews Group. The memo outlined the company’s new interactive strategy, as devised by 22 MediaNews execs. Like many other newspaper companies, MediaNews is facing a decline in print circulation and interactive revenue growth, so its leaders have been trying to find a good solution.
The strategy outlined in the memo — don’t put all print content online for free, create distinct Web sites that will emphasize regional news and build local sites to draw user generated content, younger audiences and targeted advertisers — has been criticized
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