MediaBrix touts success of Breakthrough Moments in mobile games

Mobile advertising platform MediaBrix has revealed its Breakthrough Moments (BTM) technology is responsible for eCPMs almost 180 times higher than the industry average for developers. The company’s product suite was upgraded to focus on these Breakthrough Moments in April, allowing developers to engage with their users at critical moments of gameplay.

[contextly_sidebar id=”a6adb798cce031d371cf325d59500d0c”]Breakthrough Moments are naturally occurring points in gameplay, when users are most receptive to brand messages. These moments may come when achieving a new high score, or even getting stuck on a level and being in need of help.