MediaBrix: Facebook and Mobile users prefer integrated, interactive ads

A survey conducted by Harris Interactive on behalf of mobile and social app advertising platform MediaBrix finds that 60 precent of mobile users and 72 percent of Facebook users prefer immersive, interactive ad units to traditional banner ads.

These immersive ads include those that offer virtual rewards or currency and interactive video ads that appear during natural breaks in the game or app.

According to the survey 62 percent of smartphone users prefer to either initiate the video ad or have it shown during a natural break in the game or app to pre-roll adds.

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