MediaBrix Shifts Focus To Breakthrough Moments During Facebook, Social, Mobile Games
Social and mobile in-game advertising platform MediaBrix introduced a revamped product portfolio Wednesday with a focus on game players’ breakthrough moments during games, as well as a new ad unit, Rewards, aimed at engaging players at the time of their highest achievements during games.
Social and mobile in-game advertising platform MediaBrix introduced a revamped product portfolio Wednesday with a focus on game players’ breakthrough moments during games, as well as a new ad unit, Rewards, aimed at engaging players at the time of their highest achievements during games.
Breakthrough moments include players reaching new high scores, achieving personal bests, or needing help when stuck on a particular level.
The MediaBrix product suite is now made up of:
- Flex (formerly SocialFlex), a brand-response advertising unit delivered during congratulatory moments.
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