Mediabistro Circus: Mobile Media Panel
At the Mediabistro Circus yesterday in New York City, four media executives talked about the state of cell phones on our mobile media panel, where I (Jamie Lendino) was the moderator. The panelists said among other things that for cell phone media, it’s best to keep things simple, and to leverage as many cross-platform promotional tactics as possible.
“Mobile interfaces are still so basic in most cases, you have to make it as drop-dead simple as possible for most users,” said Richard Trumble, executive director, digital strategy and operations for The Wall Street Journal Digital Network, which includes WSJ.com,
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