At the Mediabistro Circus yesterday in New York City, four media executives talked about the state of cell phones on our mobile media panel, where I (Jamie Lendino) was the moderator. The panelists said among other things that for cell phone media, it’s best to keep things simple, and to leverage as many cross-platform promotional tactics as possible.
“Mobile interfaces are still so basic in most cases, you have to make it as drop-dead simple as possible for most users,” said Richard Trumble, executive director, digital strategy and operations for The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com Barrons.com and other properties, as per today’s MediaPost write-up.
Other subjects included reducing the number of clicks to get to content, simplifying content access (such as forgetting about the failed .mobi domain and instead letting the phones figure out which site formatting to use), and how according to Nielsen Mobile executive Nic Covey, media companies can grow their audience with mobile sites–since at least 15 percent of mobile readers check out the properties only on their cell phones.
Read MediaPost‘s complete article for more details and quotes from the various executives on the panel. And if you were in the audience, thank you very much for attending! This is an exciting field that we intend to continue to cover as much as possible, from as many angles as possible.