After a yearlong audit, the Media Rating Council has given Facebook accreditation of its ad impressions on Facebook and Instagram.
Today, MRC released the results of the audits from January through March for impressions served in Facebook’s news feed on desktop, mobile web and mobile app environments. MRC also awarded accreditation for Instagram ad impressions across the same environments.
“We recognize the industry’s desire for more independent third-party validation, so this is welcome progress,” Brad Smallwood, Facebook’s vp of marketing science, said in a statement.
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