'Media Producers' Find Job Success At PR Firms
The silos are breaking down, says Arik C. Hanson, principal of ACH Communications in Minnesota. When before you could be just a writer or just a photographer, tomorrow’s PR pro is going to need to know more than one technology. (We’ve already seen this happen in journalism.)
“Many companies cannot afford to specialize any longer when it comes to content. Sure, they need quality, but not at a severe cost (and not for every project)….companies will be looking more and more for a professional with storytelling skills.
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