Media Personality Glenn Beck Creates Groupon Site

"I can't believe we managed to keep it a secret!" Mercury President and CEO Chris Balfe told The Business Insider. The shopping site went live earlier this week with savings offers from longtime ad partner LifeLock.com as well as Chocolate.com.

Earlier this week Glenn Beck and his company Mercury Radio Arts unexpectedly announced that they were moving into the social shopping network with an ecommerce discount site called Markdown.com.

“I can’t believe we managed to keep it a secret!” Mercury President and CEO Chris Balfe told Business Insider. The shopping site went live earlier this week with savings offers from longtime ad partner LifeLock.com as well as Chocolate.com.

Balfe Mercury has been planning to jump into ecommerce “for a really long time.”

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