In American celebrity culture, there’s an obsession with the babies. While many do well to shield their children from the paparazzi, others cultivate their children into mini celebs with a brand all their own.
Tech savvy media insiders don’t need to make the splash in tabloids. According to NY Magazine the “media elite” are securing their kid’s online brands from birth right down to the Twitter handles .
The article opens: “Harper Estelle Wolfeld-Gosk has 6,282 Twitter followers. She’s 2 weeks old. The daughter of Today show correspondent Jenna Wolfe (58,610 followers) and NBC News correspondent Stephanie Gosk (12,356 followers), Harper was registered for an account at birth by her moms to “give her a little voice in the loud world of social media,” said Jenna.”
The article continues detailing the various “media elite” who, start out just thinking it might be nice for their kids to have a Twitter account, and then “get carried away” Tweeting as the voice of the child. One parent said it was like a digital scrapbook and others saw it as a legacy to pass on to their children when they were older.
“When do you become a brand?” Darren Rovell said to NY Magazine. “Some people say it’s for people who achieved something. I would argue that in some sense you become a brand the second you’re born.”