Facebook to Media: We’ll Host Your Content

All the news that’s fit to Facebook? The New York Times reported that the social network is in talks with media companies about hosting their content, rather than directing users to external links.

FacebookOnWhiteiPadAll the news that’s fit to Facebook? The New York Times reported that the social network is in talks with media companies about hosting their content, rather than directing users to external links.

According to the Times, companies involved in talks with Facebook include the Times itself, BuzzFeed and National Geographic, with the Times and Facebook “moving closer to a firm deal.”

Two sources familiar with the discussions told the Times that Facebook will begin testing the format over the next few months, adding that the social network and the publishers are also exploring ways for the content providers to earn money from ads running alongside their content.

According to the Times, user experience is also a concern, in addition to monetization opportunities for Facebook and the publishers, as the social network and the media companies are researching ways to make their content load quicker, and the elimination of forcing users to click through to external...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in