Media Beat: Lockhart Steele: 'I Don't Know Anyone in the New Media Space...That Has an iPad Strategy'
In the third and final installment of our interview with Lockhart Steele, we asked the Curbed Network founder and president how his company sees itself competing in an online publishing world with more content walls and e-readers.
“Let the big guys figure out some of these answers and just copy them in a good way,” he replied.
We also talked about AOL’s content strategy, whether the CPM will be the dominant online ad pricing format for years to come, and of course, the iPad.
“I don’t know anyone in the new media space, just on the Internet, that has an iPad strategy,” said Steele, adding that many traditional publishers seem to be obsessed with the device.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in