Measuring a User's True Value [Infographic]
Understanding social value helps companies acquire, monetize and retain the customers who are contributing the most to their bottom line.
Social shares and pageviews influence social metrics that measure user impact and behavior, or social value.
Social value is combined with lifetime value (LTV) — an estimate of how much money a person will invest in your business over a lifetime — to determine a user’s true total value (TTV). The resulting data can be used to target your customers in specific ways.
These values help a company pinpoint its “social whales,” influential customers who spend the most money and time on a product or service.
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