When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the way data is used and collected.
During a breakfast discussion on Wednesday in New York, Ed Gaffney, director of implementation research and marketplace analytics at GroupM North America, said targeting is the “absolute, most important thing” for the next five years.
The breakfast, which was part
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in