Me Vs. Lots of Yous

This is an interesting discussion, and one that we’ve come up against time and time again: the specialist vs. the generalist, meaning the struggle both companies and designers are having between doing one thing really well or spreading out the knowledge to a hundred little things. Where this post surprised us was that they feel there’s more growth in specialization. Maybe that’s a regional thing, or more corporate than we’re used to, but it seems to us that they exact opposite is happening more and more.