MDC/Allison & Partners Study Reveals Importance of Creativity to C-Suite

MDC Partners and Allison & Partners have released the findings from their first C-Factors Index survey, which polled C-suite and other senior executives about the impact that creativity is having on business and other aspects of the world around them. According to the results, 98 percent of those polled believe that creativity is “critical to economic success.” Seventy-three percent think we’re in an “imagination” economy.