American Express is partnering with McDonald's to offer a new service that allows rewards program cardholders to redeem points for meals.
The pay-with-points service launches this week in New York and Chicago, rolls out next week in Phoenix, Ariz., and will be available in all U.S. locations by December.
"We want to be ubiquitous," Leslie Berland, evp for digital partnerships and development at American Express told Businessweek. "We want our customers to think about using their American Express card in places they haven’t thought about before."
The system is designed to take a fraction of a second, unlike many more traditional rewards-points redemptions.
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