Robert Gibbs is the latest Obama administration vet to go “corporate.” McDonald’s, the fast food giant that is not lovin’ its latest sales numbers, just hired the former White House Press Secretary to run its PR operations as EVP/Global Chief Communications Officer.
A reminder from Carl Quintanilla of CNBC:
— Carl Quintanilla (@carlquintanilla) June 9, 2015
He forgot one, though…
In the release, CEO Steve Easterbrook calls Gibbs and new CMO Silvia Lagnado (formerly with Bacardi) “highly-respected, talented leaders” before spinning their hires as efforts to “build a more modern, progressive burger company.”
What will he do?
“He will lead McDonald’s in communicating clear, coordinated messages to internal and external constituencies, enhancing the brand and supporting corporate strategies.”
The release also claims that Lagnado, who held executive positions at Unilever in the past, “created Dove’s ‘Campaign for Real Beauty’ — one of the most awarded advertising campaigns in history.” We know some ad agency creatives who might disagree with that statement.
Despite GOLIN’s work stirring conversation about the new Hamburglar campaign, McDonald’s faces some problems that Gibbs will not have the power to solve. Just yesterday, the company announced that its sales had fallen for the 12th straight month, allowing The Guardian to use the pun “Quarter Flounder.”
No word on the future of Gibbs’ Incite Agency.
[Pic via AP Photo/Gerald Herbert]