McDonald's Going With a 'Less Is More' Strategy Now That Numbers Have Tumbled

Fewer menu options, but more topping options.

McDonald’s is taking its menu in a different direction — one that’s a little more trim — in order to stanch the bleeding at its bottom line. For years, various groups have raised issues and questions about what goes into a McDonald’s meal. But with sales down (since October 2013) and the competition taking continuous nibbles out of the fast food giant’s consumer base, McD’s is putting some more significant measures in place.

To start, the menu is getting smaller.

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