Question: why is McDonald’s so much better at corporate reputation in Canada than in the States?
Last summer we finally stumbled across that behind-the-scenes “here’s why our food looks so much better in the ads” clip, and this week our beefy friends up north responded to the infamous “pink goo” image you see floating around the Internet with this “how we make Chicken McNuggets” spot, which aired during the Super Bowl.
The clip’s been making the rounds online today, and some bloggers remain critical.
Yes, it’s still true that those McNuggets contain things like “dimethylpolysiloxane” (an “anti-foaming agent used in Silly Putty”) and a “petroleum-based preservative” known as THBQ. Studies have determined that the breasts usually aren’t anywhere near as clean as the ones you see in the video either, thanks to the inclusion of “fat, blood vessels, nerves, cartilage, and bone.”
Lots of qualifiers there, and the clip doesn’t make us want to venture into our local McDonald’s. But there’s still a whole lot more transparency in that ad than, say, the one comparing a gold medal to a McNugget.