'McDonald's' Apologizes for Unapproved Ad that Pokes Fun at Mental Health PSAs

This past winter, Hill Holiday launched a massive “Happier Boston” campaign on behalf of Samaritan, an effort aimed at lowering suicide rates in the city of Boston (which has suffered an increased suicide rate over the past decade). So, at first glance, riders on Boston’s Metro train system — “The T” — may have mistaken the ad at left for a genuine mental health PSA.

Upon closer inspection, however, it becomes clear that the woman depicted in the image is not suffering from depression or anxiety, but from the shame that comes with an over-abundance of love for McDonald’s Big Mac.

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