MC Hammer is Launching a Search Engine

Seriously. At first we thought Mashable had been taken in by an article from The Onion, but this is really happening.

Today MC Hammer introduced his new search engine, called WIREDoo, at the Web 2.0 Summit in San Francisco. The search engine will provide things that Google doesn’t, including what Hammer calls “deep search.” And we don’t know what that is, but it sounds hot.

The BrainYard reports from the Summit:

Hammer, cognizant of the presence of Google co-founder Sergay Brin in the audience, said that the technology isn’t meant to replace existing search, but to add value. Specifically, search queries add the notion of data relationships to results. For example a search of the word “car” might also come with the relationships to insurance, cost, specs, mileage, and who the driver will be. A search for “home” might also include relationships to community, schools, financing, insurance and so on.

Now if Salt-N-Pepa would just launch a social networking site, my week would be complete.