mBlox Trials Sender-Pays Data Model
Mobile transaction network mBlox has launched the first cross-carrier mobile sender-pays data trial to test a new business model in the UK that lets content and services providers bundle the content and data fees together in a single transaction.
The trial, which involves most major UK mobile operators, includes four content providers and lets customers purchase mobile video, games, music and educational content, along with the data cost, together at the point of purchase.
The content providers participating in the trial include:
Fox Mobile Distribution – Zero-rated games and music services.
ShortsTV
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