mBlast Launches Tool To Measure Influence

mBlast has announced the launch of mPACT, a tool to measure and score influence. MPACT helps users target influencers across online media including social networks, articles, and blogs.

Using a new algorithm that is “built on the idea that influence does not equal popularity,” according to the press release, mPACT also offers media monitoring, competitive tracking, and other data.

More info about mPACT in the video above.

Klout killer? If you’ve tried it, share your thoughts in the comments or on @prnewser.