MB Circus: Paul Cloutier Lets Images Do the Talking

While other media companies bemoan their ailing print arms, 8020 Publishing has jumped into the fray with a new publishing model that uses content created by online communities (don’t you dare call them “users”). 8020’s lead publication, JPG Magazine (“For people who love imagemaking without attitude”), is assembled from photos uploaded by and voted on by JPG members (says the website, “If your photo is included, you get a free year subscription and $100!”).

Today at the Mediabistro Circus, 8020’s founder and CEO Paul Cloutier dazzled with a talk guided by a series of well-designed slides, each offering a single terse idea that wouldn’t sound out of place coming out of a fortune cookie set against a full-bleed image that helped to convey it.

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