Maybe You Should Put the Brakes On Your Branding

How often are you greeted at the airplane door by a flight attendant bearing freebies? Not very often. The New York Times tackles the amenity kit today — that package of items usually offered to the upper-class passengers and those on international flights with things like a complimentary toothbrush and eye shade.

According to the story, this is another branding opportunity for the airline as well as any brands that pop up in the bag. Airlines have toyed with the design to make it more eye-catching, people buy vintage kits on

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