Maybe Twitter Needs a Messaging App
Instead of trying to shoehorn DMs into the core of Twitter, perhaps DMs should become a stand alone messaging app. It might not lead to big profits, but it could result in increased Twitter use overall.
Last month Twitter and Instagram made adjustments to their services to bring them in line with Snapchat. These adjustments included adding picture sharing to private messages, and making the private message portions of the services more visible. But this may be the wrong strategy to take, according to social-software builder and designer Steven Lehrburger. Maybe Twitter needs to be split into two apps.
Direct messages have been around as long as Twitter has been around, but they’ve always been something of a redheaded stepchild in the service.
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