Video is an excellent teaching tool. But so often those without a video background aren’t able to maximize the benefits of the platform for teaching, and more importantly, marketing. KZO Innovations has identified four pillars that need to be upheld to get the most out of integrating video with your business:
Pillar No. 1: Social Networks
60 percent of users under 30 prefer sharing content on social networks
80 percent of Facebook users prefer to connect to brands on Facebook
74 percent of B2B marketers use Twitter and those businesses generate twice the amount of leads as those who don’t.
Despite this engaged audience top companies spend only 24 percent of their budgets on video and social networks.
Pillar No. 2: Searchability
Create a shared knowledge base with easy to find and easy to consume video content
Video content needs to be broken down into manageable pieces.
Pillar No. 3: Integration
Streamlined information structure increases revenue
Save costs with “malleable” content
Respond quickly to changes in the industry
Pillar No. 4: Security
The average breach in the U.S. cost about $188 per record
The average breach size is 28,765 records
Securing video resources and keep trade secrets under wraps
Ensure customers of the security of sensitive information
For more video implementation tips view the infographic below.
Presented by KZO Innovations