Maxim to Launch Cologne Line
Maxim, the magazine for dudes who enjoy being dudes, is launching a fragrance line. Alpha Media Group, Maxim’s parent, is partnering with Omni Scents to produce the Maxim Fragrance Collection, due to hit shelves this fall.
“The Maxim brand continues to resonate with men around the globe,” said Jack Kliger, executive chairman of Alpha Media Group, in a statement. “We welcome this first fragrance brand for men, which will provocatively express the brand’s unique voice and believe it will have tremendous appeal to the global Maxim consumer.”
While
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