Maxim Sold to Darden Media Group

Buyer has multiplatform plans for the brand

Maxim, the lifestyle title that once defined men's magazines in the U.S., has found a buyer in Darden Media Group.

Darden agreed to buy the whole Maxim portfolio, which includes the 2 million-circulation print product and its 15 international editions, as well as events and digital extensions. The deal is expected to close by the fourth quarter of this year.

Darden was formed earlier this year by Cal Darden Sr., a retired United Parcel Service senior vp who has had a varied business career outside media.

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