On Friday FishbowlNY told you about how it appeared as if Maxim had canceled their iPad app, and we later received word that the magazine was just switching producers. Now that move is complete.
Maxim has partnered with Mag+ for a new app, titled Maxim+, which will be available this week. The app promises readers a slew of new content, including exclusive photos and behind-the-scenes video footage of Maxim photo shoots.
Maxim decided to go with Mag+ on the new app because it felt the company understood iPads and magazines. “The iPad remains an important part of our digital edition strategy which centers around reaching our readers wherever they are,” said Joe Levy, Maxim’s Chief Content Officer. “Users will be amazed at the way the photographs they love so much shine in the Maxim app. At the same time, so does the magazine design.”